Your love for swimming will help you become an expert skin diver

Given that nostalgia is one of the strongest forces in the universe, I’m 4 million percent certain that many people will be saddened at the news that Bazooka Bubble Gum is about to lose the Bazooka Joe comic strip from its packaging.

I’m not one of those people, but probably only because I didn’t grow up with Bazooka bubble gum, and to be honest the idea of following the exploits of an eyepatch wearing kid called Bazooka Joe sounds exactly like what it is: a quaint marketing gimmick from the 1950s, when quaint was serious business.

For me, this is all about the image above, and the striking and somewhat surreal statement on the bottom left panel: “Your love for swimming will help you become an expert skin diver”. I’m going to assume that all the Bazooka Joe comic strips featured a randomly encouraging sentence, because it would make me happier to believe this, and because for all I know, it’s probably true.

Did you grow up with Bazooka bubble gum?

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